Privacy Policy

We collect information from and about users of the Tide Tots website (the “Site”) in the following ways, each of which is explained further below:

• Directly from you when you provide it to us.
  
• Automatically when you browse or interact with the Site.
  
• Through cookies and other tracking technologies.
  
• From third parties that help us process payments, analytics, or advertising.
  

Information You Provide Directly to Us

When you register with, access, or purchase from Tide Tots, we may ask you to provide certain information, including:

• Personal details such as your name, postal address, email address, and phone number.
  
• Payment details (such as credit or debit card information) used to complete a purchase.
  

You may provide this information in several ways, including:

• Completing forms on the Site (for example, when creating an account, placing an order, or requesting customer support).
  
• Contacting us directly by email, phone, or chat.
  
• Responding to surveys or promotions.
  
• Completing checkout or other transaction pages.
  
• Submitting search queries on the Site.
  

If you choose to share content or reviews publicly (“User Contributions”), please note that any information you post may be visible to others. We cannot control how third parties use or share such publicly available content.

Automatic Information Collection and Tracking

When you use our Site, we may automatically collect information using common internet technologies, such as cookies and analytics tools. This may include:

• Usage Details: Information about how you access and use our Site (e.g., pages viewed, clicks, and browsing patterns).
  
• Device Information: Your IP address, browser type, operating system, mobile network information, and device identifiers.
  
• Stored Information: Certain metadata or technical data associated with files stored on your device, such as photos or video thumbnails uploaded during product reviews.
  

You can manage or limit some of these tracking tools by adjusting your browser or device settings. However, disabling cookies may impact your experience on our Site.

Cookies and Tracking Technologies

We use technologies such as:

• Cookies: Small data files stored on your device to help us recognise you, improve functionality, and personalise content. You can refuse cookies in your browser settings, but some features of the Site may not work properly.
  
• Web Beacons: Small graphic tags (also known as pixel tags or clear GIFs) used in emails or web pages to count visitors, track engagement, and verify system performance.
  

For more detail, please refer to our Cookie Policy.

Third-Party Information Collection

Certain trusted third parties may collect information when you use our Site, including:

• Advertising networks and analytics partners.
  
• Payment processors.
  
• Shipping and logistics providers.
  
• Your device manufacturer or internet service provider.
  

These partners may collect information about your activity over time and across different websites or apps to deliver relevant advertising or analytics.

We do not control the use of such tracking technologies. For information about how to opt out of targeted advertising, please refer to your browser or device privacy settings.

Payments Processing

Tide Tots uses third-party payment processors (such as Shopify Payments, PayPal, or Stripe) to handle all payment transactions securely.

We do not store or collect your payment card details.

Your payment information is transmitted directly to the processor under PCI-DSS standards, which are maintained by the PCI Security Standards Council (a joint effort of Visa, MasterCard, American Express, and Discover).

These standards ensure secure handling of payment data.

Links to Other Sites

Our Site may contain links to third-party websites or apps.

Tide Tots is not responsible for the privacy practices or content of those external services.

We encourage you to review each site’s privacy policy before providing any personal information.

We use a third-party service called Google Analytics to help us understand how visitors interact with the Tide Tots website (the “Site”).

Google Analytics collects information such as how often users visit the Site, which pages they view, how long they stay, and what websites or search terms brought them here.

This data helps us:

• Measure and improve the overall performance of the Site.
  
• Understand what content, pages, or products are most helpful to our visitors.
  
• Enhance your browsing and shopping experience through better design and functionality.
  

Google’s ability to use and share information collected through Google Analytics about your visits to this Site is governed by:

• The Google Analytics Terms of Service, and
  
• The Google Privacy Policy.
  

For details on how Google uses the data it collects, please visit https://www.google.com/policies/privacy/partners/.

If you prefer, you can prevent Google Analytics from recognising your device on return visits by disabling cookies in your browser settings.

For more information about managing or disabling cookies, please see “Your Choices About Our Collection, Use, and Disclosure of Your Information” below or refer to our Cookie Policy.

We use the information we collect about you, or that you provide to us (including personal information), to deliver a safe, efficient, and personalised experience when using the Tide Tots website (the “Site”).

Specifically, we use your information to:

• Provide and improve our services.
  
  To operate, maintain, and present the Site and its contents, and to deliver the products, information, and services you request from us.
  
• Fulfil and manage orders.
  
  To process payments, ship purchases, manage returns or exchanges, and respond to customer service inquiries.
  
• Enhance your experience on the Site.
  
  When cookies are enabled (see our Cookie Policy), we may recognise you when you return, pre-populate form fields, and recommend content or products that match your interests. We also analyse how visitors use the Site — pages viewed, time on page, and activity — to improve navigation and usability.
  
• Send reminders and updates.
  
  To remind you of items left in your shopping cart or to notify you about order status, product updates, and other relevant information.
  
• Communicate offers and brand updates.
  
  Using the contact details you’ve provided (such as email or phone), we may send you information about new collections, promotions, and Tide Tots events that we believe will be of interest to you. You can opt out at any time (see Your Choices About Our Collection, Use, and Disclosure of Your Information below).
  
• Maintain accurate records.
  
  To ensure our records are current and correct for customer service, billing, and legal purposes. You can update your personal information through your account at any time.
  
• Meet legal and security obligations.
  
  To comply with applicable laws, prevent fraud, trace suspicious transactions, and cooperate with lawful requests from authorities.
  
• Monitor and analyse sales trends.
  
  To understand product performance and customer preferences, helping us improve stock selection and forecast demand.
  
• Enforce our contractual rights.
  
  To administer our terms of sale, including billing and collections, and to protect our rights and those of our customers.
  
• Personalise and optimise the Site.
  
  To recognise returning visitors, store your preferences, and tailor the content and offers you see. This includes system testing, optimisation, and implementing new features to create a better experience.
  
• Advertising and analytics.
  
  We may use aggregated usage information to measure the effectiveness of our advertising campaigns and display promotions that may be relevant to you. While we do not share personal data directly with advertisers, clicking on an advertisement may signal to that advertiser that you fit its target audience.

We may disclose aggregated information about our users, and information that does not personally identify any individual, without restriction.

In addition, we may disclose personal information that we collect or that you provide to us as described in this Policy:

• To our subsidiaries and affiliates.
  We may share information within the Tide Tots group of companies where it helps us operate our business efficiently and provide better service to our customers.

• To trusted contractors, service providers, and third parties who support our business.
  This includes suppliers, technology partners, marketing agencies, couriers, and logistics providers who assist in delivering products, services, or promotions to you. For example:
  
  IT and hosting providers that maintain our website and systems.
  
  Marketing and email platforms that help us communicate with customers.
  
  Courier and delivery companies that ship your orders.
  
  Prize partners who fulfil promotional gifts or contest prizes.
  
  
  
• To third-party payment providers.
  When you choose to pay using a third-party service (such as Shopify Payments, PayPal, or Stripe), your information is shared directly with that provider for the purpose of completing the transaction.

• In the event of a business transaction.
  To a buyer or successor if Tide Tots undergoes a merger, acquisition, reorganisation, or sale of assets. In such cases, personal information may be transferred as part of the business assets.

• To comply with legal obligations.
  When required to comply with any court order, law, or government request, or to meet applicable reporting and compliance obligations.

• To enforce our rights and protect our business.
  We may share information with third parties, including credit reference agencies, fraud prevention bodies, or law enforcement — when necessary to enforce our contractual rights, prevent fraud, or manage credit risk.

• To protect safety and security.
  Where we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Tide Tots, our customers, or others.

• For any additional purpose disclosed at the time you provide your information.

• With your consent.
  We will share personal information with third parties when you have given us explicit permission to do so.

As an Australian consumer, you have certain rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) regarding the collection, use, and disclosure of your personal information.

You Have the Right To:

1. Access Your Personal Information
You may request access to the personal information we hold about you. We will provide this information in a reasonable time frame, subject to applicable legal and administrative limitations.

2. Request Correction of Your Information
If you believe the personal information we hold is inaccurate, out of date, incomplete, or misleading, you may request that it be corrected.

3. Opt Out of Marketing Communications

You may opt out of receiving marketing emails, SMS messages, or other communications at any time by following the unsubscribe instructions in our messages or by contacting us directly.

4. Withdraw Consent
Where our processing of your information relies on your consent (for example, for email marketing), you have the right to withdraw that consent at any time.

5. Complain About a Breach of Privacy
If you believe that we have not handled your personal information in accordance with the Privacy Act or the APPs, you may contact us to make a complaint.

We will respond promptly and work to resolve your concerns. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

The Tide Tots website (the “Site”) is intended for use by individuals aged 18 years or older. By accessing or using the Site, you confirm that you are at least 18 years of age.

We do not knowingly collect personal information from children under the age of 18. If we become aware that we have inadvertently collected personal information from a person under 18, we will promptly delete that information from our systems.

If you are a parent or legal guardian of a child under the age of 18 and believe your child has provided personal information to Tide Tots without your consent, please contact us and we will review and, if appropriate, delete the information and take steps to ensure it is not used further.

From time to time, we may collect information about children only when provided directly by a parent or guardian, for example, when ordering or registering a product in a child’s name. In such cases, the parent or guardian may contact us at any time to:

• Review the information we hold about the child,
  
• Request deletion of that information, and
  
• Prohibit any further use of it.